Book Detail

Beyond Buzz : The Next Generation of Word of Mouth Marketing

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$4.95

Description

Marketers talk about creating ‘buzz’ – something which always threatens to fade away as soon as the next sound bite arrives to take its place – but only the smartest of marketers realize that to be effective, word-of-mouth has to have the right message attached to it: the kind that gets people talking and results in real communication.

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