Book Detail

Advertising Copy

Rated 4.60 out of 5 based on 5 customer ratings
(5 customer reviews)

$29.00

This is scanned ebook. Very classic and extreme rare but has many gold and amazing knowledge.
Grab still available because we will take this out again soon

George Burton Hotchkiss (1884-1953), was best known as a ground-breaking teacher of business writing and advertising at New York University from 1908 until 1951. He wrote over a dozen textbooks on advertising and advertising history including one of the better books on copywriting that most modern copywriters have never heard of – Advertising Copy.

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Description

This is scanned ebook. Very classic and extreme rare but has many gold and amazing knowledge.
Grab still available because we will take this out again soon

George Burton Hotchkiss (1884-1953), was best known as a ground-breaking teacher of business writing and advertising at New York University from 1908 until 1951. He wrote over a dozen textbooks on advertising and advertising history including one of the better books on copywriting that most modern copywriters have never heard of – Advertising Copy.

5 reviews for Advertising Copy

  1. Rated 5 out of 5

    Mark Greene

    How many marketing graduates today have taken the time to read these gold mines?
    The man was a genius. To comment a friend told me is a book “outdated and no longer relevant in modern advertising”
    I think we must not forget the classics, because these books are what laid the foundations of marketing today.

  2. Rated 4 out of 5

    Susan Allen

    I love this book. Should be required reading for ad agency execs. I’ve worked for many agencies that felt a headline had to be cute and clever rather than have sale appeal. They were more interested in winning creative awards than generating sales.

    Very helpful!

  3. Rated 4 out of 5

    George Hansley

    When I was a student at University of California Santa Cruz, the faculty Went on strike over the Vietnam War. Actually They got paid but did not have to teach Their classes. That gave me about six weeks, uninterrupted by nonsense, to read and study all of Claude, Victor, John Caples, Robert Collier, Haldeman-Julius, and other favorites. You are doing real service by boiling down These books and Teachings into pithy essays.
    this was my last acquisition and finished recently.
    I keep all of Caples’ books handy. They are full of checklists That my writing speed. When I see the stupidity That passes for advertising today, I say to myself, “that person never read claude, maxwell, victor or john. What a waste. “

  4. Rated 5 out of 5

    Sergey Brooks

    This is a relic, blessed are those who have the opportunity to read this work of art in the world of advertising, agreed that anyone who advertise, must understand these rules.

  5. Rated 5 out of 5

    Javy Clark

    Is good to find this kind of books here, in these times people do not appreciate this kind of relics. Buy it and so far I reading the chapter 3, and of course happy with the content, nothing to envy the current marketing books. The wording is impeccable. I could not miss in my library!

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