Book Detail

Advertising Secrets

Rated 4.57 out of 5 based on 7 customer ratings
(7 customer reviews)

$9.99

Learn advertising, copywriting, marketing and creativity from the man
who made millions of dollars from the power of his pen.

Many marketing experts teach you to put benefits in your headlines, use
plenty of pictures and make your copy brief and to the point. Joseph
Sugarman defied the experts by developing his own style of advertising
that not only produced spectacular results but started a new wave in
direct response marketing. Sugarman's style and his JS&A ads are
legendary. He created advertising that grabbed the reader's attention
and didn't let go. In print ads that were motivational, entertaining
and often educational, his copy enriched the lives of those who read his
words.

A lucky few have been literally enriched by learning at Sugarman's
$3,000 seminars. And that's the point of this book. Advertising
Secrets of the Written Word takes you through his entire seminar process
– from the techniques he uses to write copy to the psychological
triggers that cause people to buy, plus plenty of ad examples that
illustrate his points. This book is full of compelling insights into
the buying process, the use of salesmanship in advertising and the
techniques that Sugarman uses to grab attention and keep it while
convincing prospects to exchange their hard-earned money to buy a
product or service.

He also relates numerous case histories – stories of his successes (and
failures) and those of others.

And Sugarman has been highly recognized by his peers. He was selected
Direct Marketing Man of the Year, won the distinguished Maxwell Sackheim
Award for his career contributions to direct marketing and became a
role model for many in sales and marketing.

If you are a copywriter, a marketing person, somebody who enjoys a few
fabulous success stories or if you just plain like Sugarman's writing
style, this book will grab you and keep you fascinated – just like one
of his uniquely innovative ads.

Category:

Description

Learn advertising, copywriting, marketing and creativity from the man
who made millions of dollars from the power of his pen.

Many marketing experts teach you to put benefits in your headlines, use
plenty of pictures and make your copy brief and to the point. Joseph
Sugarman defied the experts by developing his own style of advertising
that not only produced spectacular results but started a new wave in
direct response marketing. Sugarman’s style and his JS&A ads are
legendary. He created advertising that grabbed the reader’s attention
and didn’t let go. In print ads that were motivational, entertaining
and often educational, his copy enriched the lives of those who read his
words.

A lucky few have been literally enriched by learning at Sugarman’s
$3,000 seminars. And that’s the point of this book. Advertising
Secrets of the Written Word takes you through his entire seminar process
– from the techniques he uses to write copy to the psychological
triggers that cause people to buy, plus plenty of ad examples that
illustrate his points. This book is full of compelling insights into
the buying process, the use of salesmanship in advertising and the
techniques that Sugarman uses to grab attention and keep it while
convincing prospects to exchange their hard-earned money to buy a
product or service.

He also relates numerous case histories – stories of his successes (and
failures) and those of others.

And Sugarman has been highly recognized by his peers. He was selected
Direct Marketing Man of the Year, won the distinguished Maxwell Sackheim
Award for his career contributions to direct marketing and became a
role model for many in sales and marketing.

If you are a copywriter, a marketing person, somebody who enjoys a few
fabulous success stories or if you just plain like Sugarman’s writing
style, this book will grab you and keep you fascinated – just like one
of his uniquely innovative ads.

7 reviews for Advertising Secrets

  1. Rated 5 out of 5

    Jhon White

    Awesome duplicate. This is one of the two books I suggest for further study in my home-study “Cash Making Copywriting Course.” Why? Since Joe slices through the greater part of the unnecessary and unwieldy detail such a large number of instructors of copywriting impart in their lessons. He makes the data available and stimulating to learn. Also, he’s a super-fruitful certifiable practioner, and additionally an exceptionally gifted and compelling instructor. I recommended 100%.

  2. Rated 4 out of 5

    Sergey Brooks

    A great book, Joseph was commissioned to capture in a book a number of great knowledge in advertising. This is true marketing and I think that serves both novice and experienced.

  3. Rated 4 out of 5

    Susan Allen

    Nice book, is the second book bought on this page and found it very interesting. Gradually, I’ve been discovering secrets of advertising that did not know, I want to read them all, this is direct marketing!

  4. Rated 5 out of 5

    Danny Smith

    Sugarman is great,

    Since I bought this course I have not stopped reading it. I has clarified many concepts of marketing and advertising. I also recommend.

  5. Rated 5 out of 5

    Ruben Dario

    Sugarman teaches the techniques that are incredible, I learned a lot with him. Since I started reading the book, I see an ad and wonder … perhaps this gentleman has read Sugarman?

  6. Rated 4 out of 5

    Maritza Silva

    I too love the style of Sugarman, I had heard something about it, but decided to buy the book and know him better. A book that only professionals are given the time to read. I’ve gotten quite out.

  7. Rated 5 out of 5

    Jacob Shan

    I really love this book … Sugarman captivates not only by name, also with his books … pure quality content, I love it!

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